Great Twitter Hacks Your Business Should be Using
For small business owners, Twitter can be an excellent tool for defining your brand, engaging new prospects, creating brand loyalty, and increasing sales. But the problem is that it takes a bit of know-how to make Twitter work for you. You can’t just put up a profile and expect people to flock to your company in droves. So here are a few great Twitter hacks to help boost your visibility online:
- Start with a Strategy
Before setting up your profile, you should have a clear idea of your primary purpose and how to proceed. Do you want to build community? Is your goal to expand sales? Or will you be using Twitter just to provide customer support? Make sure to keep your objective in mind so you can be intentional when using Twitter.
Once you have determined which direction you’d like to take your Twitter activity, spend some time creating a content strategy that will help you reach your goal. How often do you want to tweet? What type of content will you be sharing? Who do you want to reach? What events do you want to promote?
Don’t leave your posting schedule up to chance. If you only post when you feel like it or whenever you remember to do it, you’ll be way too inconsistent to catch anyone’s attention. With a detailed plan in place, you won’t have to scramble to find appropriate content to share. And keep in mind that the most successful Twitter users plan their content at least three months in advance.
- Complete Your Profile
No list of great Twitter hacks would be complete without reminding you to fill out your profile! This might seem like an obvious tip, but you’d be surprised at how many people fail to complete their Twitter profiles.
Not only should your profile be filled out thoroughly, it should also be in line with your brand. Are there certain colors in your logo that you want to emphasize? Then use those in your background. Is your company known for being fun and quirky? Then make sure that your Twitter bio reflects those traits. Also, do not fail to include a CTA for what you want visitors to your profile to do. Want them to schedule an appointment, place a link to your calendar so they can schedule with you. Do you want them to visit your blog, place a link to your blog so they can read your blog posts? Simple to do, but many fail to do so!
- Make Use of Lists
After setting up your account and completing your profile, the next step is to make connections. You’ll want to follow a wide variety of people that you do business with including suppliers, customers, competition, professional organizations, and leaders in your field.
When you start to follow other users, one great Twitter hack you can use is to segment them into lists. You can create a maximum of 20 lists with up to 500 users in each list.
By organizing your contacts into groups, you have more control over who sees what message and can target people accordingly. For example, if you want to tweet about a sales promotion but only want to contact new prospects, making lists will enable you to do so with ease.
- Join the Conversation Using Hashtags
Twitter pioneered the use of hashtags years ago. Now they’re available on almost every social media platform out there. There’s a good reason for the popularity of hashtags – they reflect current trends and allow others to join in the conversation easily.
Don’t be afraid to adopt this great Twitter hack. Check out the trending topics on Twitter and use a hashtag to jump into the conversation. You don’t even have to tie the topic to your business. You’ll improve your engagement levels just by getting your voice out there.
- Add Visuals
Do you want more people to pay attention and respond to your tweets? Of course, you do! Then you might want to implement this great Twitter hack: add visual interest to your tweets.
Twitter is all about connecting and having conversations, but a picture is worth a thousand words – especially when there’s a character limit! When you add a photo, GIF, or video to your tweet, you guarantee that the message you’re putting out there will be more noticeable.
- Become a Source of Industry Info
One tip that will earn you lots of followers is providing others with information about your industry. This requires long-term strategizing, though – it won’t happen overnight. But if you consistently provide users with access to insightful content, news, and updates, they will start to see you as a trustworthy source.
And this just isn’t for bragging rights – the more people who follow you, the more likely you are to increase sales.
Did you know that 57% of all people are more willing to purchase from brands that they follow online? And 75% have bought something because they saw it on social media. It’s true! So implement this great Twitter hack to become the company people follow and buy from.
Increase Your Reach with Great Twitter Hacks
If you want to position your business for success, then use great twitter hacks on Twitter. With more than 300 million active users worldwide, Twitter is a great place to engage new prospects, support existing customers, and improve brand visibility which all lead to a better bottom line.
If you would like to discuss greater twitter hacks and how you can begin to grow a larger twitter following for your business or organization, schedule on Scott’s calendar for a 30-45 minute discovery call.