Four Step Marketing Book
The Four Step Marketing Book Covers the Following:
Your Unique Selling Points: What a makes your products and services special? Why would someone want to buy your products and services?
The Platforms & Offers: Platforms are where your potential prospects and current customers & clients come into contact with you. Such as your storefront, a tradeshow, your website, your booth at a fair or any other event that draws crowds. The offers should be enticing and valuable enough in order for a prospect to exchange his or her contact information. They can be free or offered at a minimal cost.
The Marketing Arsenal: These are the marketing strategies and campaigns you use to drive people to your website or storefront. Some of them are Pay Per Click and Social Media Marketing.
Marketing Automation: Follow up with your prospects or customers using automation. This can be text marketing or email marketing.
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