7 Reasons Your Business Should be Using Instagram
Marketing is why your business should be using Instagram! The purpose of marketing is to influence consumers, demonstrating that you have a product or service that fulfills a desire or meets a need. In order to do this, you have to go where the people are. In this day and age, the place to be is on social media.
But don’t you dare think that Facebook is the only social media site where you can market your business. That may be the first place that comes to mind, but there are other outlets that are even more effective when it comes to reaching new prospects. In fact, if you want to use the number one platform for social engagement, then your business should be on Instagram.
Here’s Why Your Business Should Be Using Instagram
Reason #1: It’s Mobile
Unlike most other social media platforms, Instagram got its start as a smartphone app. It’s now also available as a website, but the vast majority of people access Instagram on their mobile devices.
I’m sure it’s no surprise to you that mobile media consumption is skyrocketing. Americans are currently spending an average of more than four hours per day on their mobile devices. And that’s exactly why your business should be using Instagram – you get hours of access to potential customers wherever they are, even if when they’re away from home.
Reason #2: It’s Visual
Another compelling reason why your business should be using Instagram is that it’s primarily a visual medium. Captions and hashtags are also used, but the main attractions here are pictures and videos. This type of content is especially effective for marketing because humans are designed to take in and process information visually – it’s in our nature!
The visual format of Instagram means that it’s a great place to showcase products. Whether you’re a florist, realtor, a clothing retailer, interior designer, or car dealer, you can use the power of Instagram to share your merchandise with the world.
Reason #3: It’s Popular
You should use Instagram to market your business because it’s one of the most widely-used social media outlets available. The popularity of Instagram has been growing steadily ever since its initial launch in 2010.
In fact, with more than 800 million active users worldwide Instagram is the third most popular social networking site, just behind Facebook and YouTube. With access to that many potential customers, there’s no doubt that your business should be using Instagram as part of a diverse marketing strategy.
Reason #4: It’s Engaging
Not only are there a lot of people on Instagram, but those users are far more engaged than people on other social media sites. Instagram has even been dubbed “The King of Social Engagement.”
It earned this title because research into the rates of engagement on social media demonstrated that on Instagram, people are much more likely to share, like, or comment on the content they see. So if you’re looking to connect with responsive prospects, then your business should be using Instagram.
Reason #5: It’s Shareable
You should also consider utilizing Instagram because whatever content you create there can be easily shared on other platforms. Instagram has been brilliantly designed so that you can publish a photo or video to other outlets like Facebook, Twitter, and Tumblr with just a couple of taps. That means the effort you put into marketing on Instagram gets put to use elsewhere – what a win!
Reason #6: It’s Different
Every growing business should be using Instagram because its format is nothing like what you’d find on other social media sites. Other platforms are geared more toward the written word, but Instagram is where visual story-telling dominates. This gives you a whole new way to present yourself to the world.
Instagram also differs from other social media outlets because of the simplicity of its design. Unlike other sites, you don’t have to muddle through a lot of excess content – there are no shared statuses, articles, updates, group notifications, or check-ins to deal with here. Just a streamlined, easy to use the feed of photos with minimal distractions.
Reason #7: It’s Fun
The final reason your company should be using Instagram to share content is because it’s simple and fun. Using Instagram is a great way to feature your products, foster relationships, inject some life into your brand, and diversify your marketing efforts all while having a bit of fun. What marketer in their right mind can resist that?
Instagram is one of many social media platforms to connect with customers and clients. Visit our SMM page for an overview of our social media strategy and philosophy.
If you would like to discuss how you can begin to grow a larger digital footprint schedule on Scott’s calendar for a 30-45 minute discovery call.