Business Marketing with Facebook Ads
Why Advertise on Facebook
If your business is eager to reach more customers but you’ve been hesitant to start Business Marketing with Facebook Ads, then it’s time to make a change.
Business marketing with Facebook ads is not some flash in the pan trend that will soon give way to other methods. It’s pretty apparent that social media marketing is here to stay – and Facebook is the most prolific platform out there. There are now more than 2 billion active Facebook users worldwide. That’s a lot of potential customers!
And it’s not just the sheer number of people you can reach that makes business marketing with Facebook ads an attractive prospect; it’s also the fact that you’re able to contact potential customers in an environment that’s safe and comfortable, making them more receptive to advertisements.
As if that’s not enough reason to give business marketing with Facebook ads a try, here are a few more benefits you’ll enjoy when you establish a presence on Facebook:
- Boost Your Reputation
One of the first things that people do when they want to know more about a company and its products or services is to look them up online. These days, most consumers expect well-established businesses to be active on social media sites.
Customers want to be able to check reviews, find hours of operation, and get contact information in a format that’s familiar to them. If the only company information available online is an outdated website (or none at all), many customers will simply look elsewhere for what they need.
- Build Relationships with Customers
By setting up shop on Facebook, you give customers a chance to get to know your business better. You can interact with other users by posting regularly, sharing links, and replying to comments. This type of two-way communication helps to establish your brand and builds a sense of connection and trust with your customers.
- Target Your Audience
With Facebook ads, you don’t have to worry about whether or not you’re reaching your target audience. Business marketing with Facebook ads is such a great avenue because it gives you the ability to engage a very specific demographic.
Facebook has obtained an inordinate amount of information about its users including their age, location, occupation, gender, interests, and more. So if you’ve found that men in their 30s who live in the Midwest and like trucks are your best customers, you can zero in on those prospects.
- Increase Traffic to Your Website
You might be afraid that by offering customers more than one way to reach you, that will redirect customers away from your website. But businesses have found the opposite to be true – when done correctly, business marketing with Facebook ads actually ends up driving more traffic to your company’s site.
- Track Your Progress and Make Improvements
Another great benefit of business marketing with Facebook ads is that you can track your progress and determine which campaigns are most effective. It’s easy enough to make adjustments to your ads, which means you can continue to refine and improve them over time.
You’re also able to track what type of action visitors take when they follow a Facebook ad to your site. Not only does this tell you about the effectiveness of the ad your company placed, it also provides you with a lot of information on consumer behavior.
How did customers interact with your website? Which pages did they visit the most? Are they purchasing your product or clicking away before making a buying decision? You can use the information you learn through business marketing with Facebook ads to greatly improve your website, conversion rate, and more.
Business Marketing with Facebook Ads Works
If you’re looking for one more reason to start business marketing with Facebook ads, here it is – Facebook ads work. With Facebook ads, you have access to billions of potential customers using highly-sophisticated advertising technology at a reasonable cost. What more could a growing company ask for?
If you would like to discuss Facebook Advertising for your business and how you can increase your revenues for your business or organization, schedule on Scott’s calendar for a 30-45 minute discovery call.